Training
27 results total, viewing 1 - 20
Over the years, “Direct Response” print and digital advertising has consistently shown its ability to generate significantly larger numbers of leads and sales than does traditional image … more
Mobiles sales are a hot topic and many businesses are positioning themselves to be able to sustain this type of advertising into the future. This three-part series will take you through defining … more
Tim Smith is one of the leading sales trainers in the business. His classes at the Newspaper Institute fill to capacity and he’s a draw at conferences throughout the industry. In this … more
Cold calling … burrrrr. The very idea strikes fear into the hearts of most salespeople. Not to worry. Tim Smith is going to take viewers through the steps leading to successful prospecting. … more
You may have heard about Volkswagen’s initial ad campaign. At a time when big gas guzzlers were the norm on the roads, a European carmaker had the seemingly impossible job of convincing North … more
The High Country PIO Network is sponsoring a Media Summit on August 1. To strengthen relationships with local and regional media outlets, the Network has opened registration to the event to members … more
As a life-long journalist, I know how tough it can be to report the views of people who are bitterly divided. We think we’ve got it right. But the emails and social media messages often scream … more
In August, NewspaperAcademy.com will offer a $10 discount on all of our webinars for members of your press association. This reduces the rate of each webinar to $39. Your members can receive their … more
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. … more
Are you a reporter having trouble getting records from your local government, school board or the United Way? Are you a private citizen interested to know how you can keep track of the latest zoning … more
The members of NCPA will convene in Raleigh March 20-22 at the Raleigh Marriott Crabtree Valley. (Site of the 2018 convention which held record crowds.) NCPA continues a tradition of offering free … more
MAKING SENSE OF WHAT LOOKS LIKE NONSENSE Having trouble making sense of the constitutional amendments that will appear on the ballot this November? I am, and I’m a lawyer! As … more
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through … more
Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today's readers face … more
For some journalists, who don't have traditional reporting jobs that allow for writing samples to fill their portfolio's, it's hard to find the best way to present their work. Online portfolios … more
The members of NCPA will convene in Raleigh February 26-28 at the Raleigh Marriott Crabtree Valley. NCPA continues a tradition of offering free training for our members. We have tracks for editorial … more
Question: A newspaper received notice of an emergency meeting of a college board of trustees with attorneys. The board has a track record of going into closed session to discuss financial issues, … more
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas. 1. Amateurs do most of the talking in sales appointments. Professionals do most of the … more
Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that happy … more
GOOD DESIGN is often a matter of doing all things--including the small things--well. But what small things? You can find out what they are--and why they matter--next Thursday, Dec. 7, when Ed … more
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