February
26,
2021
30
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Community Forum
Tools You Can Use

The Relevance Project is creating relevant points  with up-to- date industry news.  Click here for relevant points: Majority Rules? Pandemic Accelerates  Digital Share Of Ads 

Best Route To Newspaper Resilience is Local, Local, Local

Win 10 Points With This Relevant Refresher

Revenue Resource 2020

 

 

 

 

 

 

 

The Relevance Project

North Carolina Press Association, Newspaper Association Managers and the Relevance Project Announces Partnership With Metro Creative to Produce New Ad Campaign for North American Newspapers. 
 

A key initiative of the Relevance Project is to create revenue tools to help community newspapers boost their sales efforts. The Revenue Resource 2020 will be updated to match dynamic changes in our businesses and economies.

The initial phase of the Relevance Project Revenue Resource has 18 sales promotions:

  • Three are sales fliers that ad reps can send to local businesses to show the local newspaper is eager to help with reopenings under the banner of ALL TOGETHER NOW. The materials are perfect conversations starters to secure appointments and explore solutions.
  • The remaining 15 pieces in the new resource are eye-opening statements about the power of newspapers to motivate consumers to buy from newspaper advertisers in categories ranging from grocers to home services to educators to eyewear to others who use display ads, coupons or circulars.
  • All of the categories show that at least 6 out of 10 readers are motivated to act after reviewing a newspaper advertising. Each statement also lists the Top 3 Actions taken by readers.
 
 
 Click here to download The Revenue Resource!
 
 
 
Industry News & Moves
Industry news
USPS delays are threatening small-town newspapers. So is a postage price increase. Jeff Wagner hardly knew what to tell his delivery driver when the man returned one day in late December from a run to the post office in their northern Nebraska town with a trailer still full of …
Guidance for journalists on trusted messengers and effective COVID messaging The National Association of Broadcasters and the Donald W. Reynolds Journalism Institute have shared initial findings of nationwide research conducted to equip local journalists with insights to …
N.C. journalists file emergency appeal to get court access GRAHAM — Three newspapers have asked the North Carolina Court of Appeals to order courts in a county where rally-goers were pepper sprayed and arrested to stop barring reporters from court …
Our members
New market leaders chosen, advertising manager named for Times-News A trio of Gannett publications tucked into North Carolina’s Piedmont area – The Times-News in Burlington, The Courier-Tribune in Asheboro and The Dispatch in Lexington – recently …
First African-American woman to lead the YES! Weekly newsroom NC TRIAD — YES! Weekly, the oldest and largest circulated alternative weekly newspaper in the North Carolina Piedmont Triad region, is getting a change in leadership. Chanel Davis, …
Beth Hutson named news director for The Fayetteville Observer Beth Hutson, who started at The Fayetteville Observer as a copy editor in 2008, has been named the newspaper’s news director. Hutson, who has been serving as the newsroom editor responsible …
NC news
North Carolina Open Government Coalition supports new campaign finance analysis project The North Carolina Open Government Coalition supported and released a new project Friday that allows for a new understanding of the players that fund state campaigns in North Carolina and how federal …
Campaign seeks to save The Wilmington Journal, a historic voice for Black community WILMINGTON – On Nov. 10, 1898, the office of The Daily Record, a Black-run newspaper published by Alexander Manly, was burned to the ground by a mob of white supremacists who would go …
Mountain Times Publications earns RFA reporter for 2021 Report for America has become a local enterprise, as the nonprofit organization announced that Mountain Times Publications had successfully applied for a RFA reporter to join the newsgroup in …
News you can use
Calendar of Events

NCPA Annual Convention February 26, 2021 Virtual Meeting

Job vacancies
  • Seeking talented sports writer

    Are you ready to launch your sports writing career? Looking for a daily newspaper that places a premium on good work, strong work ethic and talent? The Greenwood (S.C.) Index-Journal, a small …
  • Delivery Manager

    Orchard Circulation Services, a distributor for the Charlotte Observer is looking for a full time Delivery Manager to manage the day-to-day activities of our distribution center. Qualified candidates …
  • Editor

    The Sanford Herald, a five-day-a-week daily in Central North Carolina seeks an Editor. This is a full-time position and reports directly to the publisher. We are looking for someone who has a strong …
  • Reporter

    The Lenoir News-Topic, a small newspaper in the Blue Ridge Mountain foothills halfway between Blowing Rock and Hickory, has an opening for a news reporter with primary responsibility for covering the …
  • News Editor Wanted

    Womack Newspapers, Inc. is seeking a full-time news editor to edit and manage our stable of award-winning writers at YES! Weekly. As the oldest and largest circulated weekly magazine covering music, …
Hyperlocal Advertising And Marketing Services

Your Strategic Partner For Delivering Local Engagement On A National Scale

The Strategic Marketing Partners of the North Carolina Press Services (NCPS) - offers services that can help you get media hits, and hyperlocal print and digital advertising placement services to reach your target audiences. In fact, over the last several decades we have helped hundreds of agencies, associations and companies in North Carolina with these services providing quick results - at no extra cost to their advertising budgets. Through our newspaper members, NCPS has deep relationships with every community in North Carolina – giving us local, on-the-ground knowledge about what works. This experience and the attending trust are invaluable to advertisers who want results. Working with the NCPS is working with the trusted pillars of your customer’s communities. If you want to save time, resources, and money we can meet by phone or Zoom to discuss your multimedia plans and goals. Let’s partner together.

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