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The Relevance Project is creating relevant points  with up-to- date industry news.  Click here for relevant points: Calling All Storytellers: Be Captivating For Newspapers

Civility Can Flourish At The Intersection Of News And Community Engagement 

Win 10 Points With This Relevant Refresher

Revenue Resource 2020

 

 

 

 

 

 

 

The Relevance Project

North Carolina Press Association, Newspaper Association Managers and the Relevance Project Announces Partnership With Metro Creative to Produce New Ad Campaign for North American Newspapers. 
 

A key initiative of the Relevance Project is to create revenue tools to help community newspapers boost their sales efforts. The Revenue Resource 2020 will be updated to match dynamic changes in our businesses and economies.

The initial phase of the Relevance Project Revenue Resource has 18 sales promotions:

  • Three are sales fliers that ad reps can send to local businesses to show the local newspaper is eager to help with reopenings under the banner of ALL TOGETHER NOW. The materials are perfect conversations starters to secure appointments and explore solutions.
  • The remaining 15 pieces in the new resource are eye-opening statements about the power of newspapers to motivate consumers to buy from newspaper advertisers in categories ranging from grocers to home services to educators to eyewear to others who use display ads, coupons or circulars.
  • All of the categories show that at least 6 out of 10 readers are motivated to act after reviewing a newspaper advertising. Each statement also lists the Top 3 Actions taken by readers.
 
 
 Click here to download The Revenue Resource!
 
 
 
Industry News & Moves
Industry news
How the Denton Record-Chronicle reduced print days and grew their digital subscriber base with BLOX Live e-Editions "In the fall of 2019, we made the business decision to go digital in a big way," said Bill Patterson, Publisher for the Denton Record-Chronicle. "Selling print orders was really difficult for us …
JAWS offers Alice Stipends to support local news journalists In response to the pandemic and its impact on local news coverage (more than 1 in 5 local newspapers have closed), the Legacy Fund of the Journalism and Women Symposium will provide stipends for …
Report issued by ranking member of Senate committee calls local journalism 'irreplaceable' Local journalism is "essential for healthy communities, competitive marketplaces, and a thriving democracy," states a 67-page report issued by Senator Maria Cantwell (D-WA), the ranking member of the …
Our members
N.C. newspaper receives support from America's Newspapers in lawsuit filed against local sheriff America's Newspapers has awarded a $5,000 grant to The News Reporter in Whiteville, North Carolina, from its Open Government Litigation Fund to assist the newspaper in a lawsuit filed against the …
Carolina Public Press welcomes news editor Journalist, producer, editor and educator Laura Lee has joined Carolina Public Press as its news editor.  Lee, originally from North Carolina, held roles at National Public Radio, …
UNC Announces New Program Honoring Frank A. Daniels Jr. Today, the University of North Carolina Hussman School of Journalism and Media announced a new executive-in-residence program established to honor Frank A. Daniels Jr., the legendary president …
NC news
NCPA Contest deadline extended until 12/2/20   Covid, ballot counting, more Covid, more ballots...you're busy and we appreciate that.   Let's take a little bit of stress off your desk - or kitchen table...wherever you …
NCPA, media organizations and Reporters Committee urges local police department in North Carolina to drop charges against journalist In co-signing a letter drafted by the Reporters Committee for Freedom of the Press to the Graham Police Department concerning the arrest of Alamance News reporter Tomas Murawski, The NCPA and a …
The Pilot Purchases Raleigh’s Walter Magazine The Pilot, which owns Pinestraw and four other magazines across the state, added one more to its fold Friday, agreeing to buy Walter, Raleigh’s arts and culture magazine, from …
News you can use
Calendar of Events

Job vacancies
  • Regional Audience Development Director

    A progressive, family-owned media company in the Southeast is seeking a regional Audience Development Director. This position will be responsible for developing and implementing and executing …
  • Advertising Manager

    The Daily Times is seeking a seasoned Advertising Manager. If you are an organized hands-on people person that is capable of leading through your planning, motivation, organization, and …
  • IMMEDIATE OPENING FOR NEWSPAPER DESIGN & LAYOUT

    The County Compass is a thriving, profitable weekly newspaper serving five counties in eastern North Carolina. Our long-time design and layout Independent Contractor is on indefinite medical …
  • News and education reporter

    The Richmond Daily Journal is seeking a multi-media general assignment reporter. This is not a behind-the-desk reporting position The ideal candidate will be highly motivated, possess …
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The Strategic Marketing Partners of the North Carolina Press Services (NCPS) - offers services that can help you get media hits, and hyperlocal print and digital advertising placement services to reach your target audiences. In fact, over the last several decades we have helped hundreds of agencies, associations and companies in North Carolina with these services providing quick results - at no extra cost to their advertising budgets. Through our newspaper members, NCPS has deep relationships with every community in North Carolina – giving us local, on-the-ground knowledge about what works. This experience and the attending trust are invaluable to advertisers who want results. Working with the NCPS is working with the trusted pillars of your customer’s communities. If you want to save time, resources, and money we can meet by phone or Zoom to discuss your multimedia plans and goals. Let’s partner together.

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