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TRANSPARENCY IN THE TIME OF COVID-19 PUBLIC RECORDS EDITION
  Continuing on the theme of government transparency and how you get the information you need to cover the developing COVID-19 crisis, I have outlined here some principles to … more
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Daily Herald , 916 Roanoke Avenue Roanoke Rapids 27870 more
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Transparency in Deadly Use of Force Incidents
The climate surrounding officer-involved fatalities is, in a word, dynamic. Whether a shooting or shootout, deadly force incident to an arrest or the service of a warrant, or a high-speed chase … more
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If your marketing were a car, what would it be?
Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve been selling for a long time, so I realize the importance of information. But I like to go beyond the standard questions about their history, products, customers and goals.” more
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Google plans ad-blocking feature for Chrome browser
Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the … more
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NCPA PLAYS PIVOTAL ROLE IN GENERAL ASSEMBLY’S TEMPORARY “REMOTE MEETINGS” BILL
     The Washington Post reports Capitol Hill is paralyzed over a failure to agree on a temporary remote Congressional hearing and voting bill.  Yet as Congress grapples … more
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Hold editorials to the highest standards
What’s the first word you associate with editorials? Editorials can serve a variety of roles.They educate. What are the current rental codes and how would they be strengthened under a proposed … more
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Our Opinion: Transparency foes don't represent NC stakeholders
A Wilson Times editorial Who says North Carolina’s state employees and schoolteachers are against transparency? Lobbying efforts from the State Employees Association of North Carolina … more
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Advertising’s Bill of Rights
In the advertising business, there are things which must be done in order to create an effective campaign. Think of it as Advertising’s Bill of Rights: Send the right message…to the … more
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Robust public affairs coverage requires more than recording meetings
My formula for shaping newspaper content is straightforward: Present a blend of stories that people like to read and stories they should read. Under the “should read” category, consider … more
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NC senators: Personnel records on educators, police and others shouldn’t be secret
It’s no secret that disciplinary records of taxpayer-funded employees are kept behind lock and key. That shroud of secrecy prevents the public from finding out why a teacher moves from school … more
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Learning to get along at crunch time
A few years ago, I spent several days with a newspaper in Tennessee. They were converting from an editorial workflow based on QuarkXPress to InDesign and asked if I would be on hand when … more
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A new look at an old sales technique
Carla has been selling advertising for many years. She has researched and tried a variety of techniques to answer objections. “Just about everybody knows the Feel-Felt-Found formula,” she said. … more
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Access to K-12 School Security Footage and FERPA
We often get questions on the hotline about obtaining security footage of newsworthy incidents that occur in or around K-12 schools or on school buses. Because these incidents almost inevitably … more
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STATE OF EMERGENCY = OPEN MEETINGS LAW AMENDMENTS
Reporters covering government in the last two months know public bodies have changed their way of doing business. Members of the press were granted essential worker status, but that didn’t mean … more
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A simple way to develop ad campaign ideas
Let’s say you’re meeting with a florist who has been running ads with the headline, “For all your floral needs.” Of course, you and I know this is an empty headline that … more
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Public Notice Year in Review
When Gov. Ron DeSantis signed House Bill 7049 in May, Florida became the first state to enact a law allowing local governments to publish notices on their own websites rather than in newspapers. … more
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In search of the perfect headline
Years ago, a keynote speaker at a local Ad Club meeting asked us to put ourselves in a consumer’s shoes. “Let’s say your name is John Doe,” he said. “One day … more
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AdLibs: Expectations are like icebergs
Saundra’s experience as a sales manager has given her a unique perspective on client relationships. “Most sales people in the advertising business are taught to discover problems and … more
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North Carolina is an outlier among states in keeping so much information about government employees shrouded in secrecy. 
This secrecy is at odds with North Carolina's otherwise broad commitment to principles of government transparency that promote our informed democracy.  In other areas of public records law, … more
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