NPCA General Counsel Amanda Martin provides a handy "cheat sheet" for political advertising.
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Amanda Martin, NCPA General Counsel
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12/16/16
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Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve been selling for a long time, so I realize the importance of information. But I like to go beyond the standard questions about their history, products, customers and goals.”
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John Foust
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12/7/16
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Brandon is an advertising manager who wants his team to be prepared for all sales situations. “We spend a lot of time on sales strategy,” he said, “because that helps us cut down on …
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John Foust
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11/21/16
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